Vegetarian and vegan cooking - how to use the trend to gain new customers

28-Nov-2018 12:00 AM

There are many people around the world who don’t eat meat, and some who refuse to use or eat animal products at all. Demand for meat free meals is increasing - in fact, 2.1 million people across Australia identify as vegetarian or vegan - so incorporating vegetarian meal options into your menu is a great way to attract new customers.

How to make the most of the vegan/vegetarian trend

  1. Know the terminology - It’s important to understand the difference between a vegan and vegetarian diet. Lacto-ovo vegetarians eat dairy and eggs, but not meat or fish. Vegans on the other hand eat no animal products or even animal by-products, including meat, fish, butter, cheese, milk, honey or eggs. 

  2. Offer healthy options - Creative fresh and healthy vegetarian options will help you make the most of two current trends at once. Healthy eating is in right now and people are seeking out fresh, healthful options so a healthy vegetarian option will appeal to two markets at once. 

  3. Offer vegetarian specials - Make the most of movements like “Meatfree Monday” by offering vegetarian specials every Monday night. Consistently offering great vegetarian options on a particular day will allow you to build a loyal customer base. 

  4. Get creative - Take a look at the vegetarian option at 10 restaurants and most of them will be carbon copies of the same old thing. Stand out from the crowd by being creative in your choices. Research recipes online, or grab some vegan or vegetarian cookbooks and get your creative juices flowing.